Starts At shows when an event starts in someone's own timezone.
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Planning an event for people from different timezones can be confusing. People often have trouble figuring out when something starts in their own local timezone.
Starts At is useful for conference calls, online seminars, or webinars. It can also help with software releases and big announcements.
People who click the Share Link will see the time of your event in their local timezone in a big font. Smaller below it, they'll also see the time in the event's local time. This makes it easier for them to plan for your event and more likely they will attend.
The Share Link for an event with repeating dates shows only the next one. After the start time passes, it will then show the following event. Use it for weekly meetings or daily standups.
Avoid linking the words "here" or "click here" (why?). Instead use phrases like "see in your timezone" or "see the time in your local time". Put the time your event will start in its own timezone next to the link.
Use timezone abbreviations like ET instead of EST or EDT for Eastern Time. It's easy to get confused between EST and EDT especially for events that are far in the future. Getting the wrong one also causes confusion for your attendees.